Railserve chooses James Street Media Services to market their GenSet locomotive
Blue Island, Illinois — March 8, 2011
Railserve, Inc., the leading North American provider of in-plant rail switching and associated services, announced the selection of James Street Associates as its marketing communications agency for the Railserve LEAF GenSet Locomotive. James Street will implement a strategy to expand awareness of the environmentally-friendly and efficient locomotive.
"We chose James Street for its deep knowledge of the railroad supply market and reputation for effective media relations, advertising, and overall marketing communications results," said Tim Benjamin, co-president, Railserve.
"We are delighted to have been selected by Railserve," said Bill Fahrenwald, executive director, James Street Associates. "Our primary focus is on the value the Railserve LEAF GenSet Locomotive delivers, and the James Street team will help convey this key message to the marketplace."
About James Street Associates
James Street Associates is a privately-held media relations and marketing communications agency that cultivates relationships between its clients and the supply chain market. The firm employs a strategic process that pays close attention to client business objectives. As a logistics-focused media relations and marketing communications agency, James Street creates brand awareness and credibility which lay a foundation for solid leads and profitable customer relationships. Team members approach their goals creatively and achieve effective results. The tools used include strategic planning, the Internet, sales literature, the press, and direct marketing. James Street has won numerous industry awards. Learn more at www.jamesstreetassociates.com.